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Apple TV is a streaming media player that allows users to access a variety of content from services like Apple TV+, Netflix, Disney+, and more, directly on their TV. It supports high-definition video up to 4K, along with Dolby Vision and Dolby Atmos for enhanced picture and sound quality. The device integrates with Apple's ecosystem, offering features like AirPlay, Siri voice control, and the ability to sync with other Apple devices for a seamless experience.